About

busard strategic relations is a full service PR & communication agency based in Berlin with an expertise in luxury consumer goods, beauty, shops and a true passion for everything food & drinks. No matter if you are an up-and-coming or an established brand, busard understands itself as part of your team & your dreams, supporting you in every strategic and communication related challenge on your way to success.

busard was founded by Sarah Vogt in 2013, after working for leading fashion & lifestyle agencies & brands in Germany and New York. Throughout her years in the industry, she was able to gain valuable knowledge of successful PR & communication measures, strategic brand concepts and the importance of work that involves both mind and heart.

The partnerships that busard has cultivated over the years with journalists, bloggers, industry influencers and everyone else involved in the process of making your brand succeed, are based on honesty and a true commitment to you. The strength of busard lies in the ability of its founder to inspire, enthuse and captivate everyone she talks to about you.

 

Departments

Strategic Brand Consulting

brand activation, market launch, strategy, communication concepts, repositioning, market & competitor analysis, growth strategies

PR & Communication

creative concepts, basic PR measures, classic press office, collection handling, showroom, press visits & travel, gifting, seasonal activations, interview handling, international lead

Freelance Consulting

project lead, assistant project manager, PR & communication, event planning, strategic consulting, communication concepts, short-term & long-term projects

Social Media

blogger relations & activation, influencer relations, online campaigns, instagram handling, agency handling, online communication

Event Planning

event concepts, invitation handling, location scouting, catering selection, drink sponsoring, event design, project management

Industry expertise

brand analysis, market positioning, competitor analysis, international relevance, monitoring, networking

Projects

Zo & Willow Berlin

Tucked away in a private courtyard off one of the busiest fashion streets in Berlin Mitte, Zo & Willow is a unique new bridal shopping experience. Set in a relaxed intimate space, the store is a breath of fresh air for brides looking to discover under-the-radar designers and hip new creations from some of the most sought-after fashion houses in the bridal industry.

busard is the responsible of PR & communication during the opening phase of the boutique, bridal trend mailings, news features and owner profiles.

https://zoandwillow.com

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

NANDI Concept Store Berlin

NANDI was founded by two best friends in 2016. What started as an online shop has developed into a concept store in the heart of Berlin. NANDI selects unique home & living treasures, complementing the eclectic mix with textiles and accessories from all over the world.

busard is handling all press relations regarding the store, fashion & interior media as well as blogger relations.

https://www.nandistore.com

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

VIERI fine jewellery

For more than two years busard is consulting the ethical jewellery company VIERI in every regard of their brand activities and strategy. The agency is actively involved in everything from website to catalogues, campaigns and social media and above all PR & communication.
Seasonly press days, press and consumer events help push awareness, brand recognition and sales.

www.vieri.com

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

Benedict Berlin

Who said you can only have breakfast in the morning? Thanks to Benedict, the celebrated restaurant concept from Tel Aviv, everyone in Berlin – early birds and night owls alike – has been enjoying the most important meal of the day right in the heart of West Berlin.

busard was in charge of national and international press relations of and all communication surrounding the 24/7 opening as well as the Benedict Bakers opening.

THE DAWG – Hot Dogs by Björn Swanson

In the heart of West-Berlin Michelin Star chef Björn Swanson is creating the best Hot Dogs of Berlin – THE DAWG combines his love for American fast food with his approach to make something simple, extraordinary good and to only work with the best ingredients possible.

busard is responsible for the overall strategy, PR & communication as well as blogger relations.

www.thedawg.de

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

GOLVET x THE HAUS

A unique project in Berlin – Seven artists from the collective forming THE HAUS creating art inside GOLVET restaurant Berlin. In the heart of the city with a spectacular view and a down to earth attitude, urban art joins gourmet cuisine in the middle of the vibrant gallery neighborhood of Potsdamerstraße.

busard was in charge of the communication strategy, website development and international press relations.

http://art.golvet.de

Kauf Dich Glücklich x This is Jane Wayne

busard consulted the German concept store chain & brand Kauf Dich Glücklich in the pre-launch and launch phase of their collaboration with Germanys most successful blogger duo This is Jane Wayne.
busard was responsible for all PR within GAS region with print and online media as well as influencers & bloggers, including product seeding to bloggers and fashion editors.

http://www.kaufdichgluecklich-shop.de

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

Brand launch Pot of Gold Skincare

busard consulted the New Zealand brand in the months before the launch on the strategic positioning in the market, developed the matching communication strategy, handled all PR activities and influencer & blogger product seeding.

#vieriwomen campaign

busard developed the concept of the very first online campaign of the German-Suisse jewelry brand that exclusively works with ethical gold.

The agency was in charge of the selection location, bloggers & photographer, was responsible for the overall communication strategy and marketing activities and was lead agency to all involved agencies.

https://vieri.com/pages/vieri-women