About

busard strategic relations is a full service PR & communication agency based in Berlin with an expertise ranging from luxury consumer goods to organic beauty brands and a true passion for everything food & drinks. No matter if you are an up-and-coming or an established brand, busard understands itself as part of your team and your dreams, supporting you in every strategic and communication related challenge on your way.

busard was founded by Sarah Vogt in 2013, after working for leading fashion & lifestyle agencies & brands in Germany and New York. Throughout her years in the industry she was able to gain valuable knowledge of successful PR & communication measures, strategic brand concepts and the importance of work that involves mind and heart.

The partnerships that busard has cultivated over the years with journalists, bloggers, industry influencers and everyone else involved in the process of making your brand succeed are based on honesty and a true commitment to you. The strength of busard lies in the ability of its founder to inspire, enthuse and captivate everyone she talks to about you.

 

Departments

Strategic Brand Consulting

brand activation, market launch, strategy, communication concepts, repositioning, market & competitor analysis, growth strategies

PR & Communication

creative concepts, basic PR measures, classic press office, collection handling, showroom, press visits & travel, gifting, seasonal activations, interview handling, international lead

Freelance Consulting

project lead, assistant project manager, PR & communication, event planning, strategic consulting, communication concepts, short-term & long-term projects

Social Media

blogger relations & activation, influencer relations, online campaigns, instagram handling, agency handling, online communication

Event Planning

event concepts, invitation handling, location scouting, catering selection, drink sponsoring, event design, project management

Industry expertise

brand analysis, market positioning, competitor analysis, international relevance, monitoring, networking

Projects

Brand launch Pot of Gold Skincare

busard consulted the New Zealand brand in the months before the launch on the strategic positioning in the market, developed the matching communication strategy, handled all PR activities and influencer & blogger product seeding.

Press coverage Pot of Gold

busard was responsible of all PR and brand communication within the GAS region with print and online media as well as influencers and bloggers which resulted in successful coverage within the first months after the launch.

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

VIERI Christmas Market

busard developed the concept of the first VIERI Christmas Market at Gebrüder Fritz in Berlin. This included location scouting, brand partnerships, catering and overall communication of the event.

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

Launch of Refinery29 Germany

As a freelance consulted busard assisted Nicole Weber communication during the launch of the German edition of Refinery29. This included interview placements of CEO, conference and speaker engagements, all PR activities as well as weekly office assistance after the successful launch.

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

Cinema for Peace

busard assisted in the planning and implementation of the annual fundraising gala with over a 1000 guests at the Berlin Konzerthaus with international guests and VIPs. As assistant project manager busard was the general contact for all trades, caterers and staff.

Strategic Brand Consulting

PR & Communication

Freelance

Social Media

Event Planning

Industry Expertise

#vieriwomen campaign

busard developed the concept of the very first online campaign of the German-Suisse jewelry brand that exclusively works with ethical gold. The agency was in charge of the selection location, bloggers & photographer, was responsible for the overall communication strategy and marketing activities and was lead agency to all involved agencies.